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Smart Art Investment Advisory

ArtCommodities.com embraces the notion of art as an asset class.
It advises for the best investment for art, for avoiding financial losses, and inefficient business.

Art is good hedge against inflation, stock, bond and currency market fluctuations: buying art allows investors to diversify their portfolios while pursuing financial gains. Works of art can also be used as collateral in order to secure loans, transfer assets, or they can be bundled with numerous investments funds, or capital shields as donation’s tax and insurances value.

ArtCommodities.com proposes a new formula for an innovative art investment in an attempt to reorganize the economic and symbolic value of contemporary art while maintaining and assuring social, cultural, and financial capital returns.

Why Value Investors Should Buy Critical Art?

ArtCommodities.com is building an art investment market whose social impact increases its potential for economic returns. As the social impact and relevance of a work increases, so does its market value.

Today's art market logic is highly dysfunctional and inefficient over the long term. Art collectors are endangered by incentives on short-run profits and the selling of quick, aimless and trivial art rather than on supporting an independent oeuvre of lasting quality and complex and thought-provoking art.

This false paradigm of low-intellectual and cultural value as tied to high-financial value negatively affects the infrastructures and formations that sustain the cultural industry complex.

Overvaluation and mispricing of easily digestible and entertaining art is becoming more and more prevalent, a situation that misguides the investors and harms the intellectual value of artists and the whole art world, which are the real source of value.

The present conservative model is often unsustainable, leading to collapse and creating losses for its investors.

A simple economic analysis into the production of values of artworks

Symbolic value can be exchanged for high economic value, however recently commercial value has been exchanged for the symbolic, making the market unreliable. Popular taste and the artistic canon has been influenced by the misleading dominant forces, which ultimately determines a false system of values.

ArtCommodities.com is committed to building symbolic and intellectual capital to create a new market value of art, believing in the equation between social value, artistic significance and economic development.

Art is a concept of value constantly requiring its own (re)evaluation. However, the factors influencing the valuation and validation of contemporary art, artistic reputation and credibility are too often determined by the economic conditions and status of its producers, dealers or buyers.

ArtCommodities.com wants to invert this paradigm, and assert a new scenario where the social validation of art influences its economic value, which is then redistributed to the social bodies that fuel and create the art economy itself.

Economic evaluation should be democratic, hence conditioned by discernible quality and consumable artworks.

ArtCommodities.com promotes a new age of critique, awarding prestige and cultural capital to critical art, and encouraging its appreciation by popular audiences.

Many have been questioning the authority of cultural experts and how they could legitimate their own valuations to generate estimations for inflating the value of artworks.
Some common traditional art market deceptions

1) Insider trading via privileged access to information is common practice, as dealers often offer art to bid up prices in advance on their own sales. The lack of independent information on this trade endangers everyone in the art market.

2) Dominant art funds have higher acquisition budgets than public museums, and are able to manipulate the art market and extend their influence on the art world through tax-deductible donations to museums, sponsorships, and several types of advertorials on art publications.

3) Some collectors and art investors may support only artists who are subject to a celebrity or fashion logic, rather than artists whose represent the real spirit of the time and medium of the contemporary.

Goals for highly performative investments and acquiring social reputation and prestige as art collector

1) Establishing transparency in the market about prices and ownership, utilizing reliable sources of information.

2) Creating a market to maintain independent and autonomous production and democratic valuation of art that guarantees economic stability.

3) Supporting art that represents symbolically complex social and historical process, or art with socially transformative purposes.

Diagram about creation of art values for the market

Today, within the sphere of the contemporary visual arts, the agents whose interests determine the dominant values of art are mainly large institutional investors. Through their acquisitions these new agents shape artistic reputations, taste and establish the art market's elitist character.

The role of the public expert has been gradually replaced by financial ventures in the art market, which has shifted both intellectual and monetary values to bend to these power dynamics. Experts themselves have lamented this questionable inflation of superficial values in the art market, a scheme that ultimately harms investors and artists.

The traditional inefficient investment model

The proposed efficient investment model

ArtCommodities.com is published by Paolo Cirio Ltd, a company Registered in England, number 8188080. Registered Office: Suite 36, 88-90 Hatton Garden, City of London, EC1 N8PG, UK. Paolo Cirio Ltd. alone is responsible and liable for advice, information and services provided to its clients through ArtCommodities.com.